The Internet brims with articles and videos describing the numerous benefits of building a website for your business.
As a result, many business owners take the plunge, spend hundreds or thousands of dollars, and some even work with consultants and agencies to perfect their website design. For someone who hasn’t been involved in the creation of a custom website, simply being able to finish the project on time seems like a big achievement.
While building a custom website is truly an achievement, it is only a stepping stone for generating business online.
In other words, if you want to enjoy all the benefits of having a website (like building a memorable brand identity, improving credibility, and generating more leads), you must take steps to attract an audience, optimize their experience, and have your website contribute to your business’ bottom line.
On the web, information is power and Google Analytics is the simplest tool to get authentic information about your website’s performance and how visitors behave when they land on your website.
Google Analytics is incredibly easy to set up and absolutely free to use. With Google Analytics, you will be able to obtain information that will not only guide the subsequent steps mentioned in this article but will also enable you to measure and optimize your strategies for better results. Some of the most basic things that you can track with Google Analytics are:
– Number of visitors (categorized into direct traffic, search traffic, and referral traffic)
– The duration of visits
– The pages that users interacted with
While all this might seem very basic at first glance, these bits of information can help you identify conversion bottlenecks in your website that you can eliminate to boost its performance and effectiveness.
One of the most popular ways to drive traffic to your website is to optimize for search engine performance. However, the process is a long and complex one. So long, that even a dedicated blog post might not be able to cover everything.
In fact, chances are that you will have to seek some help from a professional or an agency for your SEO efforts.
However, before things come to that, you can start with the basic on-page SEO optimization of your website. On-page optimization, as the name suggests, is optimizing your website’s elements to ensure the search engines are able to analyze it with ease. This includes (but isn’t limited to) conducting keyword research and adding the relevant keywords to the website content, optimizing for speed, optimizing meta descriptions and tags, and a lot more.
Here’s an incredible on-page SEO checklist created by renowned SEO expert Brian Dean that you can use, to begin with, your on-page optimization process.
Keep in mind that on-page SEO is only one part of the SEO process. With that said, if you manage to check every element in the checklist, you should be able to start driving at least some search traffic to your website.
For local businesses, things might be a little easier because the competition is not as fierce. For instance, businesses that serve the Greenville area only have to optimize for their local keywords, which might be incredibly easier than ranking for generic keywords. In fact, such businesses can even find local SEO agencies that specialize in Greenville SEO.
Having a content plan and subsequently, blog content for your website has several benefits. For starters, this blog content will tell your visitors that you are the expert in your field, it will help you establish yourself and your business as an authoritative entity in your niche.
Besides the improved credibility, blog content will provide your website and business with many other benefits. For instance, with more content, you will be able to optimize your website for a larger variety of keywords, enabling you to drive more relevant traffic to your website.
Not to forget, authentic and valuable content remains at the top of Google’s priority list when it comes to ranking websites in their search engine results. Blog content will also aid other SEO efforts like link building. According to Hubspot, websites with blogs receive 97% more links than websites that do not have a blog.
Social media marketing is one of the most powerful ways to get your brand noticed and build a loyal following. It is also one of the most popular ways to drive traffic to a business website.
With that said, social media marketing can be a complex undertaking.
The first and perhaps the most important step is to choose the right social media platforms to market your business. This is important for two reasons:
– By choosing the right platform, you will be reaching relevant audiences that are likely to gravitate towards your brand, your offers, and are likely to become your customers in the future. In other words, choosing the right platform is important in order to target the right audience.
– Choosing the right social media platform will also ensure you are not spending your time on unnecessary marketing efforts. With so many social media platforms becoming popular today, staying active on each and every platform is next to impossible and very time-consuming. If you are selective about the social media platforms you use, you can direct your efforts in tasks that will bring out the best results.
For a restaurant business, the right platforms may be Instagram, Pinterest, Facebook, and Twitter. On the other hand, for a B2B business, limiting social media presence to LinkedIn and Instagram should be enough.
After you have selected the right social media platforms for your business, it is time to create accounts and start preparing your social media calendar.
Make sure you are posting relevant, high-quality content that is either helpful or entertaining.
It is also a good idea to join relevant groups and get involved in conversations to gain some visibility and start building your brand up as an authority in your industry.
These are just a few of the many steps business owners can take to boost the performance of their website and start generating some serious leads and money from it. However, it is important to remember that each of the tasks involved in marketing a website takes real time and effort if you are doing things right. That’s why it is recommended to seek help from experts who know exactly what needs to be done to drive maximum results with minimum effort.
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