The Benefits of Podcast Advertising

Podcast advertising is personalized and something that you can’t skip like a Youtube ad. Also, it’s the host and not you who will be speaking about your brand directly to an audience that’s paying full attention. This is where the first layer of trust and credibility is built.

In addition to that, podcast ads can be seamlessly integrated into the conversation, and the host can make it sound interesting so people pay attention and remember what they hear. This will tip their buying decision in your favor whenever they are presented with options.

What do Podcast Advertising Services Consist Of?

Radical has a straightforward podcast advertising process that includes

Process to Create a Podcast Advertising Campaign?

From creating a podcast advertising campaign to getting it live, the entire process may take a few days or weeks, depending on the podcast that you may choose. To make it convenient, our team breaks down the process into the following.

Radical has access to an extensive network of podcasts and can help you with your ad placement on the most relevant platform, within your budget. Give us a call today to discuss your requirements.


If you are new to podcast advertising, you can start small and increase your budget as you start to see results. We’d suggest you purchase advertising space from 5 podcast channels and get familiar with the process. Once you have the confidence, you can scale your campaign according to your budget.

Primarily, the price varies depending on how much exposure a podcast can bring to the table. There’s something for everyone, and Radical can help you find the best match for your budget and marketing goals. To give you an idea, most podcasts charge between $100 and $500 for an ad spot. However, the popular ones may charge to the north of $2000.

Yes, we are happy to work with agencies. We have the resources to pull up suitable ad spots for your clients, regardless of their industry. We will streamline the entire process so that ordering and reporting is never a hassle.

Depending on your budget, podcasters can read your ad for up to 60 seconds. As a rule of thumb, it should be around 15-20 seconds. Longer ads in a podcast don’t really make sense and should be avoided.

The number of podcast listeners is growing by the day. Due to minimal visual interaction, it is highly convenient for people to listen to podcasts while driving, walking in the park and even before falling asleep. A large number of listeners tune in every day and even download episodes on their devices, which means you can promote your brand to a huge audience base without spending too much.

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