Instead of purchasing advertising space for a 30-second pre-recorded audio, you can make podcast listeners hear personalized live ads that will be read by the host that they follow and trust.
This means listeners are more likely to trust your brand as well – just as you would be more likely to read a self-help book if it was recommended by one of the top CEOs that you follow and look up to.
Podcast advertising is personalized and something that you can’t skip like a Youtube ad. Also, it’s the host and not you who will be speaking about your brand directly to an audience that’s paying full attention. This is where the first layer of trust and credibility is built.
Radical has a straightforward podcast advertising process that includes
Podcast advertising requires a short, succinct script highlighting key points that you want to get across for maximum impact. The script will be handed to the host and will be open to improvisation in order to seamlessly blend in with the ongoing conversation.
This is when we start searching for the most suitable podcast channel with an audience that is ripe for your products or services. Once we shortlist a few podcast channels, we take other variables into account, such as placement in the conversation, to help you get maximum exposure and leads.
You don’t have to worry about whether your podcast advertising campaign is working or not. Using advanced analytics tools, our team will keep track of your website traffic: where it’s coming from and what percentage of the traffic is real leads. Using these analytics and making necessary changes to your campaign, the results keep getting better.
From creating a podcast advertising campaign to getting it live, the entire process may take a few days or weeks, depending on the podcast that you may choose. To make it convenient, our team breaks down the process into the following.
Asking the right questions is key. What do you expect from your podcast advertising? Is it brand awareness or lead generation? Defining your goals at the start will shape your strategy and offer clarity on various aspects in order to put together a well-rounded campaign.
With podcast ad placements, things can spiral out of control, money-wise. Therefore, defining your budget is really important. Once we establish a budget ceiling, we can narrow down our prospects and negotiate on your behalf to give you the best value for money.
Every podcast caters to a specific demographic. We know what your audience might like as well as top podcasts that they’d be interested in. With deep insights and a data-driven approach, we will find the right podcast for your ad placement, to give you maximum attention and response from your audience.
Out of three types of podcast ads, namely pre-roll, mid-roll and post-roll, you can choose the type that suits you. Based on your marketing objectives and the chosen podcast, we can recommend the type that will leave maximum impact and elicit the desired response from the audience.
This is where our creatives enter the scene. Do you have a vision for your ad? What should it sound like and what message do you want to convey? Combining our creativity with your vision, we will create an ad that will grab attention and connect with your audience at a deep, emotional level where sales happen.
The podcast will be shared and listened to multiple times across various platforms. Once your campaign reaches your listeners, we will keep track of the traffic as well as the leads it will be generating for you. We will also provide you with a jargon-free report to help you track your campaign’s progress.
Radical has access to an extensive network of podcasts and can help you with your ad placement on the most relevant platform, within your budget. Give us a call today to discuss your requirements.
If you are new to podcast advertising, you can start small and increase your budget as you start to see results. We’d suggest you purchase advertising space from 5 podcast channels and get familiar with the process. Once you have the confidence, you can scale your campaign according to your budget.
Primarily, the price varies depending on how much exposure a podcast can bring to the table. There’s something for everyone, and Radical can help you find the best match for your budget and marketing goals. To give you an idea, most podcasts charge between $100 and $500 for an ad spot. However, the popular ones may charge to the north of $2000.
Yes, we are happy to work with agencies. We have the resources to pull up suitable ad spots for your clients, regardless of their industry. We will streamline the entire process so that ordering and reporting is never a hassle.
Depending on your budget, podcasters can read your ad for up to 60 seconds. As a rule of thumb, it should be around 15-20 seconds. Longer ads in a podcast don’t really make sense and should be avoided.
The number of podcast listeners is growing by the day. Due to minimal visual interaction, it is highly convenient for people to listen to podcasts while driving, walking in the park and even before falling asleep. A large number of listeners tune in every day and even download episodes on their devices, which means you can promote your brand to a huge audience base without spending too much.
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