With over 1 billion global active users in a month, TikTok’s success has taken the industry by storm, leaving businesses with a dilemma about whether they should have a TikTok presence or not. The answer is a resounding yes!
As a TikTok marketing agency, Radical sees huge potential for businesses that want to reach their target audience through TikTok.
While running paid ads on TikTok is a great way to get noticed, a majority of businesses are experimenting with influencer marketing as well. Paid advertising works because your ad will be seamlessly integrated and served between videos. On the other hand, TikTok influencer marketing offers a more personalized touch where the influencer reads or showcases your ad within their content.
Being a TikTok marketing agency, Radical can help you plan, create and manage paid ads on TikTok. We can also reach out to influencers and buy ad placements on your behalf to achieve your unique marketing objectives. Here’s what you can achieve through TikTok marketing:
TikTok has millions of active users per month. TikTok ads can create brand awareness at scale by increasing viewership and reach. Businesses can leverage the ever-growing popularity of this platform to get clicks and build an email list. With TikTok ads, the possibilities are endless.
Business owners and entrepreneurs are taking to TikTok to spread awareness about their products and services through engaging videos. If you are actively using TikTok but aren’t getting desired reach and views on your posts, let the expert team at Radical help you.
TikTok is a great platform to get users to install your app. You can target both influencers and users with your paid ads, planned and created by our expert team with your target audience in mind. The more relevant your app is to TikTok users, the higher the chances of success. For instance, a video-editing app.
We know that app engagement is a huge concern for business owners like you. And we are here to help you through retargeting strategies. We will run retargeted ads to remind users to use your app. Plus, you will have full control over how long you want to run your campaign.
Your conversion rate is highly likely to increase with more people visiting your website. And TikTok as a marketing platform can be a great source of website traffic. With smart targeting, we can drive qualified leads to your website that are highly likely to convert.
If you have just launched a website to create awareness around your brand, you can use TikTok to drive traffic to your website. High website traffic is a positive ranking signal in the eyes of Google. Therefore, it’s a great way to support your SEO efforts as well.
We see TikTok as part of the social media clan. And just like any other form of social media marketing, TikTok marketing requires proper planning and research too. That is why we have a step-by-step process in place to ensure your campaign’s success.
Before we get started, we will sit down with you to understand your business’ objectives, competition, ideal customers, and the metrics that you want to target. Based on this, we will determine the most suitable marketing arrangement for you – whether influencer marketing or paid ads.
This is where our expertise truly shines. Once we have the necessary information and insights, we will create a complete marketing strategy that will not only achieve your objectives but will also complement your efforts in other areas of digital marketing. From content production schedule to deployment, our experts will take care of everything from start to finish.
If you have an in-house video production team, we can liaise with them to make sure our strategies align with your video content and leave a meaningful impact on your viewership. As part of our collaborative effort, we can reach out to TikTok influencers and purchase ad placements for you.
In order to maximize your ROI, it is important to identify and pick your most impactful assets for promotion. Based on analytics, our team will manage and optimize your paid ads to further enhance your reach.
TikTok is a highly dynamic platform where trends change quickly. What’s trending today might be irrelevant a week later. This is why we continuously monitor trends and use insights to improve your campaigns so that your marketing is always spot-on.
We have a simple, straightforward reporting system that allows us to share your campaign’s progress report with you in an easy-to-understand format. We will generate reports at predefined intervals.
As of the latest data in 2021, 50% of users on TikTok are over the age of 30. While TikTok was formerly known for only younger users, this is no longer the case. It is clear that TikTok is all the rage across multiple age groups and demographics. So who should be on TikTok? You — no matter industry or niche.
TikTok has become such a grand sensation that many apps are piggybacking on TikTok to build their user base. TikTok’s algorithm and the interface are such that they keep users hooked for a long time by serving a string of videos according to their taste. No wonder, an average user spends 89 minutes a day on TikTok.
Also, users follow influencers and take note of the brands and products they talk about in their posts. All of this means that TikTok gets half the job done for you. All you have to do is start promoting your brand.
Yes. TikTok allows businesses and individuals to keep track of their performance using analytics. Once your account has a minimum of 100 followers, you can access analytics and stats to aid your progress.
TikTok offers multiple avenues to advertise your business. One of them is paid ads that you can create and promote on your own or let a professional TikTok marketing agency do it for you. The platform allows you to effectively run your ads based on your target audience, budget, and marketing objectives, such as app installs, traffic, or conversions.
Another way to promote your business is to engage an influencer and let them promote your brand directly to their followers, which could be in the hundreds of thousands or even millions.
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