Let your business reach the masses by leveraging advertising spaces across digital channels. Radical is a digital media planning and buying agency that will negotiate and make the purchase with digital publications on your behalf and even create a compelling story to spread the word and drive the greatest response from your target audience.
Media Planning and Buying Agency
When it comes to media planning and buying, Radical believes in an organic, authentic, and data-driven approach that is devised around the client’s objective.
Our team will research your niche and identify digital channels that can give you maximum exposure and reach. And when we negotiate on your behalf, we aim for the lowest rates possible as well as the best time to push your marketing message live.
We plan everything to lay the groundwork for your success across media outlets. Our team will determine the platform as well as the messaging that resonates with your brand positioning, target audience, and your ultimate objective. Our goal is to drive maximum engagement and response from people that matter to you.
If you have a budget for your media buying campaign, feel free to let us know. In case you don’t have a specific dollar amount in mind, our team can walk you through various options and let you decide what works best for you. Once we agree on the price, our team will work out the variables to get your campaign off to a great start.
We choose media outlets whose readership coincides with your target audience. This is the most important step in the process, and we ensure we have your approval before proceeding further.
Bring your brand message to life with our creative team of in-house writers. Whether you want to advertise your brand or announce a product launch, we can help you get your message across in the most engaging way possible.
Analytics and Reporting
Knowing the progress and outcome of your campaign is important. That’s why we have a straightforward reporting system in place to let our clients know where we are at with the campaign. After we hit publish, we keep track of the people reading and engaging with your campaign and provide you with these insights in an easy-to-follow report.
Once your campaign is up and running, our content strategists can create and publish supporting content, such as guest posts, social media posts, etc, to point readers to the original media campaign. This makes sure you get maximum exposure and the greatest value from your media buying experience.
Our Media Buying & Planning Capabilities
As one of the leading digital media buying agencies in Greenville, Radical has access to various digital media outlets across the board. Whether you want to target a certain demographic or run a geo-specific campaign, we can find you the best match for maximum exposure and reach.
Strategic Media Buying Approach
Our strategic media buying approach is rooted in the strong, extensive network that we have built over many years. We know that you want your media buying experience to add value to your business’ bottom line in terms of increased brand awareness, qualified leads, and growth. Whatever your media buying objectives are, Radical can bring them to life.
Custom Media Buying Solutions
Every business is unique, so there’s no one-size-fits-all approach. Even if it’s there, we doubt if it helps at all. That is why we provide custom media buying solutions right from the get-go. From planning and buying, to implementation and analytics, the entire process will be tailored to your needs and goals. Whether you want to spread awareness, generate leads, or simply sweep your competition off its feet, Radical can help.
Challenges of Media Buying
Having engaged in media buying for so many years, we came across various challenges, which, fortunately, you don’t have to deal with. Our team is fully prepared for the hiccups and is always ready with a plan B to make sure your campaign goes as planned.
Running your campaign across various different channels can create a disconnect that often compromises your visibility and reach. To combat this, we use a universal media buying platform that allows us to control various ad networks from a central location.
Media Planning involves gathering relevant data and insights to lay the groundwork for your campaign. On the other hand, media buying is when you reach out to a media outlet and purchase advertising space to run your campaign.
Creating a unique story and ensuring its relevance to the target audience is also part of Media planning.