Media Planning and Buying Agency

When it comes to media planning and buying, Radical believes in an organic, authentic, and data-driven approach that is devised around the client’s objective.

Our team will research your niche and identify digital channels that can give you maximum exposure and reach. And when we negotiate on your behalf, we aim for the lowest rates possible as well as the best time to push your marketing message live.

Our Media Buying & Planning Capabilities

As one of the leading digital media buying agencies in Greenville, Radical has access to various digital media outlets across the board. Whether you want to target a certain demographic or run a geo-specific campaign, we can find you the best match for maximum exposure and reach.


Media Planning involves gathering relevant data and insights to lay the groundwork for your campaign. On the other hand, media buying is when you reach out to a media outlet and purchase advertising space to run your campaign.
Creating a unique story and ensuring its relevance to the target audience is also part of Media planning.

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