Almost every business is present online. They have built a website, placed some ads here and there, created social media platforms, and are waiting ever since to appear on the first page of SERPs. But merely being present on the web won’t make it to the cut.
Did you know that it takes about 0.5 seconds for a user to decide whether they want to browse the site or ditch it? Yes, that’s right. Now, you can understand the role website design plays in the success of a business.
Although no website is perfect, and there’s always a scope of improvement, you must aim at optimizing your website according to the latest updates.
There are a lot of factors that play a huge role in creating a website that leads to more conversions. That said, enlisted below are some of the tips that can drastically improve your ranking.
We are sure you have come across websites that weren’t user-friendly. Meaning, they didn’t have a search bar or any clickable link that could take you to the page you were looking for.
It felt frustrating, right? That’s because those websites had poor navigation.
The purpose of a website is to help the users find what they want, not to turn them off. That said, a website needs to have easy navigation and an excellent user interface.
Color plays a very influential source of information when people make a purchase decision. 60-90 percent of product judgment is made based on color.
So what do we conclude from it? In order to rank well, a website should have a compliant color scheme that fits with the brand’s image.
This is going to matter the most while running social media campaigns, where money will be on stake.
So, to be sure about running an effective campaign, experts of social media marketing, suggest ensuring the landing page’s color scheme is right.
Use colors that are pleasing and stand relevant to your industry. Now, we aren’t saying you shouldn’t experiment, but try and test to know what works and what doesn’t.
Do you love flash animations and creative graphics? Do you fancy high definition videos on your website? Well, who doesn’t?
But there’s something you should know. Such elements slow down the page loading speed, irritate the users, and ultimately increase your bounce rates.
So how do you increase your website’s loading speed? Well, the answer is pretty simple. Remove all the heavy on-page elements. Optimize all the webpages. And, use a content distribution network.
Building a website and setting it up correctly is definitely not a cakewalk. It requires the expertise of a graphic designer, and a lot of work on your part.
From planning a website layout to making sure it gets implemented within a set timeframe, it can get very challenging.
But, when you look for help in the right place, you find it. In this blog, we shared essential website design tips every business owner should follow to increase conversion rates.
Hopefully, this was helpful.
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