The year 2020 is unlike anything we have seen or heard of before. For many businesses, it has been a difficult year so far, but there’s hope.
People are spending most of their waking hours online, which has led to a significant increase in screen time. And it better be worth their while.
Even if your website has been doing fine until now, it may not perform well in the future because a lot has changed since the calendar reset in January.
“According to Darwin’s Origin of Species, it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.“
That being said, here’s what you can do to keep your website up-to-date and relevant to users’ browsing behavior in 2020.
Whether it’s work from home, a video call with a friend, or watching Netflix. People are hardly taking a break from their screens, straining their eyes more than ever. Do you know what causes less strain to eyes? A website with a dark theme.
A dark background is easy on the eyes, and if given as an option to your visitors, can increase their length of stay on your website. Also, the higher contrast ratio makes the design elements pop and enhances visual ergonomics significantly.
When their eyes are itching from the extended screen time, your dark-themed website will act as soothing eye drops.
The ordeal of social distancing and growing global tension have left everyone fending for themselves. That’s the reality we are living in today.
Coming to the virtual world, conventional website designs demonstrating perfect symmetry, alignment, and fonts are no longer relevant in 2020. At the subconscious level, these elements often create a disconnect between businesses and their audience.
But here’s a time-honored way to rebuild the connection with your audience. And considering the current global scenario, the timing couldn’t be better.
Inject emotions into your website and give it a human touch because, amidst social distancing, the human touch is the need of the hour.
People are tired of seeing websites with a pixel-perfect design since the advent of the Internet. Therefore, using hand-drawn icons or illustrations wherever possible is a great way to give your website/brand a human-like personality.
Google has recently announced ‘Core Web Vitals’ as a ranking signal, which is expected to be rolled out in the year 2021. However, you will want to be prepared beforehand.
This Google update is all about ‘Page Experience’ as they call it. This ranking signal includes Core Web Vitals and browsing metrics such as responsiveness, HTTPS security, safe browsing, and more.
But what are Core Web Vitals?
Google has defined the following as Core Web Vitals:
– First Input Delay: It is the time a webpage takes to become interactive. Ideally, it should be less than 100 seconds.
– Largest Contentful Paint: It is the time a webpage’s main content takes to load. Ideally, it should be 2.5 seconds or less.
– Cumulative Layout Shift: The layout shift of visual page content. Ideally, it should be less than 0.1.
You should be able to measure these metrics using Google’s existing tools, namely:
– Chrome UX Report
– Search Console
– PageSpeed Insights
– and many more
This is one of the techniques used by leading PR firms in their digital marketing materials, such as a brochure, infographic, and website designs. If done right, the combination of photographs and graphics can help you convey a personalized message like no other, increasing engagement and making your website stand out for all the right reasons.
Creative graphics and illustrations can turn your bland photos into memorable visuals. Also, this technique can make a dull or complicated concept, such as finance, easier to understand, and engage with. So, let your creative juices flow.
3D design integration may not be an accessible feature for every business out there. But here’s a cheaper alternative that almost always works.
Add layers, floating elements, and soft shadows to your website design to create an uncanny illusion of 3D elements. With layering elements and soft drop shadows, you can add depth and character to your website. And you shouldn’t confine these elements to photographs alone. It won’t hurt to experiment with text and graphics too.
This is a timeless website design trend and is worth giving a shot in 2020 to make your website look more catchy and interesting – especially when the attention span of online users has shrunk significantly.
The more we are advancing, the more minimalist we are becoming. The perfect example would be the transition from the first generation of computers, which were the size of a room, to the computers that we use today.
Since a website is also a piece of technology, it has to go down the same road. Use minimalist navigation to allow your visitors to browse your website with fewer clicks and scrolls as possible. As more and more users are turning to mobile devices, minimalist navigation is no longer an option. It’s a necessity.
In case you didn’t notice, but we are already halfway through the year 2020. A decade ago, people had expected this year to be the inception of something extraordinary, innovative, and futuristic. While nothing else has changed much as per their expectations, your website can.
Reinvent your website with futuristic color schemes, like purples, blues, and hot pink. These colors can align with almost every brand image, or you can spruce up your brand’s existing colors to give your website design a glowing, futuristic appeal.
At this point, it is as important to obtain insights from the past as it is to look forward to website design trends in the future to stay ahead of the curve. And it won’t be wrong to say that the subsequent years will be full of surprises for web designers and business owners alike.
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