6 SEO Tips To Immediately Improve Ranking On Google

admin / 02-28-2020

People keep asking what’s the secret SEO recipe for success. Well, this one’s a complicated dish to master. But if you work diligently, you will find it surprisingly easy to make. 

Enlisted below are the 6 most essential ingredients that can make your website rank higher in SERPs.

Do Keyword Research

To begin with, do keyword research.

Find keywords relevant in your industry, and create content around it. 

Make sure the keyword you are targeting contains at least three words. Long-tail keywords have less competition and a better chance of ranking.

Get in touch with the best marketing firms, and ask them to do a competitor analysis for you. Compare their strategies; note the things that are working for them.

Use the report to double up your efforts.

Understand The Needs Of Your Target Audience

To climb up the ladder of success, the most important thing you must focus on is understanding the searchers’ want.

Focus on solving problems, answering questions, and offering information to satisfy the users’ quest.

Understanding the searchers’ intent and acting upon it is important. If you fail to do that, you won’t have the tiniest chance of ranking for your target keyword.

Write Quality, Authoritative Content

This one’s no brainer.

Create useful, quality content with high topical authority. Stick to the point; don’t beat around the bush. Nobody wants to waste time reading lengthy pieces that don’t add value in their life. Moreover, Google’s algorithm is becoming smarter at the flick of a switch. It places topical authority over domain authority. 

Yes, you read that right. Even when you have a lower DA than your competitor; you can rank above them if you provide your customers/ prospects with highly valuable information.

Invest In On-Page SEO

Search engines in 2020 have become more sophisticated than ever. They focus on relevance and semantics. That said, On-Page elements are what help search engines identify whether your content, product, service is relevant to the searchers’ query.

Follow the below-mentioned tips to make sure your on-page SEO is on point.

  • Write unforgettable blog titles that get clicked. 
  • Write catchy product/ meta descriptions.
  • Use keywords wisely. Don’t overuse them.
  • Create internal and external links.
  • Improve the readability of your text.
  • Hire a graphic designer, use good quality graphics.

Acquire Backlinks

Backlinks are signals that tell the search engines about the authenticity, relevance, and quality of a webpage being linked. They are search engines’ way of measuring the authority of a website. So, you must focus on acquiring as many backlinks as you can. Sounds simple?

Well, it’s actually not. Various freelancing websites offer spammy backlinks. These backlinks are usually from sites with low DA. 

That’s not what you want. 

Google can differentiate relevant high authority backlinks from not-so relevant low authority ones. Therefore, it is important to get backlinks from high DA websites relevant to your industry.

Don’t Forget About Your Website’s Page Loading Speed

With the world’s attention span lower than that of a goldfish, google has started preferring pages with faster loading speed.

Since maximum searches are conducted via mobile phones, search engines want to provide users with better and faster experiences.

That said, if you want to rise above all, you must make your website faster. 

Summing Up

Top 6 ingredients of ranking on Page 1 of Google.

  • Make keyword research your top priority
  • Identify what your audience wants
  • Create content that solves a purpose, answers a query
  • Optimize on-page elements
  • Get backlinks from high DA websites
  • Make your website mobile-friendly, and faster

 

Bake your content with these ingredients, and you will have a recipe for SEO success.

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