6 Important Website Design Elements and Practices for Effective Marketing

admin / 10-16-2020

Having a website for your business is super-crucial in today’s digital age.

Certainly, it’s a time when most businesses are scrambling to generate online leads, and having a design-rich website is a step towards digital marketing success.

However, results don’t come that easily. While almost 86% of customers are willing to pay more for a well-customized experience, 51% of them bounce off a website that doesn’t load within two-three seconds.

This clearly indicates that website design and user experience are important. And keeping the same in mind, here we are discussing six important website design elements and practices to boost your inbound success.

1. First Things First, Identify Your Goals

The first thing you need to do about your website’s design is identifying the purpose.

Every business in the world has certain goals to achieve through its marketing campaigns. For example, some companies may want to boost brand awareness through their website, while others may wish to acquire qualified leads.

Similarly, your business would also have some goals to achieve through its website. Before you start with the design, it’s crucial to identify those goals.

For a better idea, here’s a list of goals that you may wish to focus your efforts on:

– Boost SEO rankings

– Generate more leads

– Get more readers

– Increase email subscribers count

– Promote visual content

And yes, there can be more based on what you intend to achieve.

2. Say No to Clutter

A website with a huge load of data lying all over the place can hardly be attractive or impressive.

For sure, it can often be overwhelming to look at. And if you have ever visited a website with such a design, you would know the pain.

In some cases, the search bar may not be visible, while in other cases, there may be too much content to look at and comprehend. That’s not how a business website should be.

Do yourself a favor. Ensure to have enough space between various elements on your website and do not try to fit everything on the same page.

3. Be Wise With The Navigation Menu

If you want to provide your visitors with great user experience, your website’s navigation layout should be spot on.

And what does this mean?

Well, if you explore the web frequently, you might have come across websites with a poor navigation setup.

These websites are usually hard to navigate, and thus the visitors may have to have a tough time locating what they are looking for. If you want your website to be liked and happily accessed by your visitors, make sure to have a clear navigation system that helps them find what matters to them.

Also, it’s advisable to avoid navigation menus that drop down when visitors bring the cursor down from the top. This can be annoying and worsens the user experience.

The navigation menu should drop down only when the visitors hover over it.

4. Accessible Across Devices

Well, it’s 2020, and the majority of Internet users are accessing the web on their smartphones or other portable devices.

This means that if your website isn’t mobile-friendly, you might be losing a big chunk of website traffic; basically 51%.

Sounds like a lot?

Fortunately, making mobile-friendly websites isn’t a tricky bet. Radical is a reliable digital marketing agency that can help you create mobile-friendly websites with top-of-the-line features and optimized layouts for better conversion.

5. Page Speed

As mentioned in the first section, a majority of mobile web users leave a website that doesn’t load within two to three seconds.

Now comes the question: is your website fast enough to hold impatient prospects?

Good news is that this speed can be achieved. The page loading speed for a website depends on a number of factors.

From the size of images and videos to the different elements visible on a page, everything adds up to slow down or pace up a website’s loading speed.

And as you look forward to improving website speed, here are two websites that will help you:


Google Pagespeed Insights

Once you visit any of these websites, you will be asked to enter your website/webpage URL. Upon entering the information, you will be able to acquire a detailed report about the webpage’s loading speed, along with the elements that are making it slow.

Page Speed

Start fixing these issues one by one and your website’s loading speed will eventually improve.

6. Use The Right Images

Including images in your website is one thing and including the right images is another.

What this means is that you can either include plain images that look good, or you can include images with intent.

For a better understanding, here’s an example where a Deutsch house selling firm boosted its website’s conversion rate by 89%, by replacing just one image.

Use The Right Images

So, the one in the above screenshot was the first image on this webpage. Surely, there’s nothing wrong with it. In fact, it says “Need Help?” But certainly, this wasn’t working that well, and that’s why they changed it.

Here’s the new one that they got up.

Use The Right Images 2

And what’s so good about it? It shows a man replacing a sign board saying “For Sale” with the one saying “Sold.”

You see how this works? The picture shows that the firm has helped someone sell a house, which is why its prospects can rely on it.

The lesson to learn? Whether you own an eCommerce website or one for lead conversion, the right visuals that depict results are crucial for achieving your goals. Also, if you are new to eCommerce and the visuals that work best on such sites, take a look at our eCommerce website development services.

They are quick, accurate and result-oriented.


Wrapping Up

The design and layout of your website largely determine its marketing ROI. To achieve your marketing goals with your website, you must pay attention to these factors.

This blog post discussed six important website design elements and practices that are essential for effective website marketing. Have a Radical day!

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