15 Features That Make Customers Stay and Shop at Your Ecommerce Store

Ryan / 08-25-2021

Your website is the face of your business in the online world. Especially for an eCommerce business, a well-designed website is an indispensable asset that plays a vital role in the overall success of your organization.

Your website is responsible for attracting customers, informing them about your product, and persuading them to make a purchase. If your website isn’t trustworthy, has a complicated payment process, or any other design flaw that makes users concerned, they are likely to abandon their carts.

Designing a beautiful, functional, and reliable eCommerce website can be tricky. In this post, we’re listing important features your website should have to inspire trust and deliver seamless customer experiences. Let’s dive in.


Keep it simple stupid, or KISS is a phrase that applies to systems of all kinds. From aircraft to websites, keeping the design simple is often the best way. Adding complicated features to impress users may have the opposite effect and end up confusing or frustrating them.

2.Focus on Branding

Just because your website is simple doesn’t mean it has to be boring. By using creative and consistent visual elements, you can make your website aesthetically pleasing. For example, collaborate with a graphic designer for a customized SC logo design that you can use on your website and social media platforms.

3.Easy Navigation

Navigation is another website feature that should be made as straightforward as possible. The more you make users dig for relevant products or information, the more likely they are to exit your website. So, build an easy-to-use website that doesn’t cause click fatigue.

4.Pay Attention to Loading Time

Modern consumers are impatient with shrinking attention spans. If your website takes even a few minutes to load, you will likely lose several potential customers. Ideally, a well-designed website should not take more than seven seconds to load. Therefore, work with your website development services provider to minimize loading time.

5.Don’t Forget Mobile Responsiveness

The ever-increasing number of mobile internet users goes to show the importance of a mobile-friendly website. You cannot afford to make the mistake of not optimizing your website for smaller screens. Mobile responsiveness is essential for the success of your eCommerce business.

6.Curate High-Quality Content

Sloppy copy, spelling mistakes, and grammatical errors may not seem like a big deal. But in reality, poorly written content can make customers question your website’s legitimacy. Website content is a powerful tool for winning user’s trust and convincing them to complete a purchase. So, dedicate resources to curating valuable content for your website.

7.Incorporate Relevant Images

In a brick-and-mortar store, customers have the option to touch, feel or try the product in person before making a purchase. While giving a tangible experience is not possible, you can achieve a similar effect with high-resolution images. Make sure you include multiple images from different angles. It is also a good idea to add a zoom feature that allows customers to take a closer look at the product.

8.Compress Images

Multiple high-resolution images of all the products will impact your website’s loading speed. That’s why you can’t just upload images and hope for the best. Instead, use a compression tool to reduce your image file sizes without compromising the quality.

If your images fail to load, it can also impact your website’s search engine rankings. Adding descriptive alt text to your images is a good way to avoid that.

9.Add Order Tracking Feature

Like Grammy-winning artist Lorde perfectly put it, waiting for a particular package is kind of a delicious activity. The anticipation build-up watching the little order tracker move forward has become a critical part of the customer experience. So how can you deny your users these simple pleasures? Add an order tracking feature to your website to keep your customers in the loop.

10.Show Product Reviews

Since customers can’t feel or try the product, they will seek reassurance from other users who have tried your products. Understandably, allowing customers to review your products is nerve-wracking. Because what if they leave a negative review? But that is something out of your control. The best way is to communicate with customers writing negative reviews and delivering a better experience.

11.Allow Users To Save Items

Users love to browse websites without the set intention to make a purchase. Rather than expecting customers to remember products they like, add a Wish List feature to make saving items easier. This revenue-generating feature is a must for your website. E-Commerce giant Amazon takes it up a notch by allowing users to access each other’s public wish lists.

12.Put Up a Search Bar

If you offer a couple of products, then putting up a search bar won’t make much sense. But if you have a large catalog, then a search bar can significantly streamline navigation. Instead of clicking too much, users can easily type the product name and find what they are looking for.

13.Optimize Product Pages

Various elements on product pages should be optimized for search engines. Everything from product page titles to image alt text should follow SEO best practices.

14.Make Product Pages Sharable

Your customers are your best marketers. If you have exceeded a customer’s expectations, you can use this loyalty to bring in new customers. But how? By making your product pages shareable. Make it easy for users to share individual product links on various social media platforms.

15.Provide All Necessary Information

It’s crucial to offer customers all the information they could possibly need to trust your business and make a purchase. In addition to detailed product descriptions, add a FAQ section to answer any question a user might have. You can also consider adding a Chatbot for real-time assistance. Providing necessary information will ensure they don’t feel any hesitation in sharing their personal and payment information.

Wrapping Up

Even if you are running an honest business, the lack of certain website elements can make users doubt your genuineness. They may be worried about getting scammed or getting their personal information stolen, among other concerns. And that is not the kind of impression you want to leave. So taking extra care to include these important elements is a way to leverage your eCommerce website as a sales and customer loyalty tool.

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