10 Most Effective Website UI Designing Tips for 2021

Ryan / 07-07-2021

If you wish to make your business a success in 2021, you may want to start with your website. 

With billions of internet users looking for products and services online, businesses with ‘easy-to-navigate’ websites are more likely to turn those visitors into paying customers.

If you are looking for ways to make your website more appealing to your visitors, read on.

Here’s a list of 10 of the most effective website UI designing tips that will help you win visitors over. 

1. Know your audience

Before you start designing your website, make sure you know who you are targeting.

From their specific interests to the most relevant demographics, all the details are important and will help you take your design process in the right direction.

If you don’t have time for A/B Testing or any sort of experiment, feed off your competitors’ hard work and learn from their mistakes. That way, you will be only focusing on design strategies that engage and convert.

2. Don’t cut corners

There’s always someone who will do it cheaper. Don’t ever fall for this trap. It’s critical to not cut corners around website design, especially when it comes to hiring a professional for the job. 

Make sure that you aren’t making any mistakes by hiring an inexperienced website UI designer. Look for the best WordPress website design companies and be willing to pay for quality work since you don’t build websites every day.

On a similar note: would you rather have a cheaper website that does nothing or spend a little extra money to create a website that generates hot leads?

3. Get a Second Opinion

Design is subjective, but we can at least agree on something that is universally appealing.

When you are planning your website’s UI, don’t hesitate to ask your team to review the website design. It does not necessarily have to be an in-depth review. Just quickly get feedback on the color scheme, images and text placement; it will give you a fresh perspective to make improvements.

4. Use tools that you or your team are familiar with

While there’s a large number of website development platforms available on the web, you should use the one that you and your team are most comfortable with.

This will ensure that you can update your website whenever you need to, without any external help.

An easy-to use-platform will make the job easier, quicker, and more cost-effective.

5. Expensive doesn’t always mean good

Don’t go on buying expensive themes and plugins just because your designer friend thinks it’s cool. Before you buy any add-ons or plug-ins for your website, make sure to read enough reviews and shortlist alternatives.

This can save you a good deal of money, and avoid disappointment in case these expensive add-ons don’t live up to your expectations.

6. Think like your users

Before you finalize the design, try out the interface demo several times.

  • Imagine different user mindsets while browsing your website.
  • Think of all the scenarios that can make a user’s journey challenging or easier.
  • Take notes, discuss the solutions with your team, come up with improvements, retest the UI by distributing to early birds or your premium users, and get feedback.

Using these ideas can help you make sure that your website’s UI design is spot on before it goes live. Also, this will make your user’s journey easier.

7. Offer Options: Allow users to decide for themselves

Let your users have control. This will increase the usability of your website, allowing them to do more, and eventually, buy more.

You can also add or subtract features based on the purpose of your website.

For example, if you run an e-commerce website, you may consider adding a cart, a bunch of payment options, a help box, etc. While these additions make great features, they may not be relevant on an information portal.

Also, if your users face any kind of resistance along their buying journey with you, they will start looking for alternatives. 

A classic mistake would be to ask for too many details for a sign-up or during checkout. At one point, they will give up and bounce off your website.

 8. Tell users what is happening

Yes, website downtimes, broken URLs, 404 redirects – all of them can be frustrating, but at times these problems may still crop up.

When such issues arise, keep your users informed about what is happening.

Include error notifications in your website’s UI plan.

Instead of putting up a default ‘404 error’, display a personalized message like “Sorry, the page you are looking for cannot be found. Please check back later as we are trying to fix the issue.”

9. Resize Images

While visuals make your content and website interesting, it’s important to note that heavy images can also make your website slower on the browser.

As a result, your website may leave your visitors frustrated. Plus, this will also hinder your website’s SEO progress.

Websites that take too long to load are hated by most search engines. Thus, the search algorithm keeps pushing them down towards obsolescence. 

Also, nearly 50% of web users close a website that takes more than three seconds to load. So, resize your images before uploading them to your website.

If you are new to website SEO and how it relates to design, get in touch with our search engine optimization team, in Greenville, SC. We’ll take care of your UI and SEO requirements.

10. Take feedback, and take it seriously

Feedback can help you improve your website design quickly and effectively.

When a user visits your website, their first impression will largely influence their further experience with your website. 

This impression may or may not be positive, but it’d be great to find out. Have a feedback form on your website where your visitors can leave their two cents to help you improve your website’s UI.


Website design is an integral part of owning, managing, and running an online business. In this article, we discussed ten of the most effective website UI design tips that can help you scale your business on the web.

Book a


Understand what our clients already do about our unmatched dedication to client success.

    timelapse timelapse

    Videos and Content Pieces
    Developed Every Month


    Percent Growth Month
    Over Month


    Years of Big Brand Experience

    Unlimited 0

    Passion to See Our Clients Succeed